Acquired from a private individual
Acquisition 2006
Date 1913-1914
Size 40 x 32 cm.
Signature 2281 A 131

The periodical Panorama is symbolic for what we in the Netherlands call 'popular culture'. For the first three quarters of the twentieth century, the Koninklijke Bibliotheek considered itself too distinguished for this type of publication for conservation. Interest in popular culture only began to increase in the 1990s; from that time on, academic researchers began to realise that the daily life of ordinary people was at least as interesting a topic of study as political or military history. So from that time, the Koninklijke Bibliotheek began to actively work to fill the gaps that had been created over the years by the strictly selective working methods of countless library staff workers. As a result, the Koninklijke Bibliotheek has acquired several volumes of periodicals such as Margriet, Libelle, Revue, De Spiegel, Tuney Tunes *and *Panorama.
In 2006, the Koninklijke Bibliotheek organised a large exhibition on popular periodicals, with the title Magazine!This exhibition drew the public's attention to the value and importance of these types of periodicals and to the wealth of sources in the Koninklijke Bibliotheek.

But the publicity for Magazine! also prompted a private individual to offer the Koninklijke Bibliotheek the very first volume of Panorama, in relatively good condition. The Koninklijke Bibliotheek did not have the first volume in its collection, and was pleased to be able to purchase it.
This acquisition supports the assertions that the first edition of this illustrious magazine appeared on 2 July 1913, that the first editions were titled Het panorama (The panorama) and that the occasion for bringing this magazine to the market was the hundredth anniversary of the foundation of the Kingdom of the Netherlands. For Sijthoff publishers, it was also an attractive commercial product. This was the first magazine produced using a 'new procedure for printing illustrations, the rotogravure technique'. The publisher expressed the hope that Panorama would become a 'regular and welcome guest' in Dutch living rooms. Apparently, that wish was granted, because Panorama is still being published. However, the publisher would have never dreamed of printing the subjects that the magazine currently discusses, nor the means it uses to do so. (RS)